Your users sign up.
Then they vanish.
You don’t know why.
Every user who doesn’t activate is acquisition spend with nothing to show for it. That gap won’t close until you see what’s actually causing it.
63%
70%
of software users lost by month three.
Kate Molnar
Founder, Onboarding strategist
The cause is in your onboarding.
Fixing it means knowing which specific steps are losing users, and what to change about them.
Hi, I'm Kate.
I help product-led SaaS teams fix leaky onboarding funnels and boost user activation.
For eight years, I analysed user behavior and customer journeys for millions of users at scale. I learned exactly what hooks a user and what makes them bounce.
My Activation Sprint skips superficial fixes like adding another generic product tour. Instead, we uncover the real friction blocking your core product value and implement structural changes that turn new signups into active, long-term users.
The Activation Sprint
Help more users reach the value in your product
A four-week, collaborative Sprint for product-led SaaS teams that know their product works but lose too many users before activation.
Define the right activation target
Together, we clarify who’s journey we should focus on, the value they need to experience, and the product behaviour that shows they’ve reached it.
Give the team one set of priorities
I map the full journey and organise every opportunity by customer impact and high-level effort, separating the quick wins from the bigger bets.
Turn priorities into practical changes
We work through the highest-priority opportunities together. You leave with five wireframed solutions ready for your designer to take forward.
Get support while you move forward
After the sprint, you get 30 days of async support. I follow up, review designs and answer questions as your team moves the solutions towards implementation.
SAMPLE AUDIT
See how I analyse an onboarding journey, screen by screen
An independent review of Productboard’s public onboarding journey, created without access to its team or data. See the foundations I started with, how I assessed each step, and examples of the Sprint deliverables.
