Your users sign up.
Then they vanish.
You don’t know why.
Every user who doesn’t activate is acquisition spend with nothing to show for it. That gap won’t close until you see what’s actually causing it.
63%
70%
of software users lost by month three.
Kate Molnar
Founder at FounderUXLab, Onboarding strategist
The cause is in your onboarding.
Fixing it means knowing which specific steps are losing users, and what to change about them.
Hi, I'm Kate.
For eight years before this, I worked on customer journeys in automotive and retail. Millions of users, thousands of conversations with them. I spent those years figuring out what drives conversion and what doesn’t.
You don’t need another tool that makes your onboarding look better. You need to know what’s actually stopping your users from coming back.
The Onboarding Sprint
Help more users reach the value in your product
A five-week, hands-on sprint for post-PMF PLG teams that know their product works but lose too many users before activation.
Define the right activation target
Together, we clarify who your user is, the value they need to experience, and the product behaviour that shows they’ve reached it.
Give the team one set of priorities
I map the full journey and organise every opportunity by customer impact and high-level effort, separating the quick wins from the bigger bets.
Turn priorities into practical changes
We work through the highest-priority opportunities together. You leave with five wireframed solutions ready for your designer to take forward.
Get support while you move forward
After the sprint, you get 30 days of async support. I follow up, review designs and answer questions as your team moves the solutions towards implementation.
SAMPLE AUDIT
See how I analyse an onboarding journey, screen by screen
An independent review of Productboard’s public onboarding journey, created without access to its team or data. See the foundations I started with, how I assessed each step, and examples of the Sprint deliverables.
