Your users sign up. Then they vanish. You don't know why.
Every user who doesn’t activate is acquisition spend with nothing to show for it. That gap won’t close until you see what’s actually causing it.
The cause is in your onboarding.
It’s where users decide whether your product is worth coming back to.
Fixing it means knowing which specific steps are losing users, and what to change about them.
Momentum-led Onboarding shows you which steps are losing your users, and what to change.
The framework defines the moment your users need to reach, then shows you every step in your onboarding that pulls them toward it or pushes them away. Every step in the journey either builds momentum or breaks it.
Onboarding teardowns of real products
A walkthrough of real products from signup to value moment. Where each step works for a new user, and where it doesn’t.
Teardown 1
Teardown 2
Teardown 3
Hi, I'm Kate.
I help PLG SaaS teams turn signups into revenue.
For eight years before this, I worked on customer journeys in automotive and retail. Millions of users, thousands of conversations with them. I spent those years figuring out what drives conversion and what doesn’t.
You don’t need another tool that makes your onboarding look better. You need to know what’s actually stopping your users from coming back.
The Sprint that finds what's breaking your onboarding
You get a definition of the moment your users need to reach, a diagnosis of every step that’s stopping them getting there, and wireframed solutions for the highest-priority problems.
Built for product-led SaaS with paying users and an activation problem.